Apple CEO: Privacy in Itself Has Become a Crisis, We Wanna Help You Keep it Private

Costumer privacy is now become a very sensitive issue for consumer tech companies, Apple CEO Tim Cook says digital privacy 'has become a crisis', more ways to make it more difficult to protect the Internet privacy 

As reported by the Tech Insider, Apple CEO Tim Cook told ABC News in an interview that privacy has become a "crisis." Apple CEO Tim Cook has advocated for government regulation that would protect consumer privacy in the past.

Tim Cook also addressed some concerns about the amount of time consumers spend on mobile devices, saying he doesn't want consumers spending too much time on the phone or IPhone 

Apple CEO Tim Cook called online privacy a "crisis" in an interview with ABC News, reaffirming the company's stance on privacy as companies like Facebook and Google have come under increased scrutiny regarding their handling of consumer data.

"Privacy in itself has become a crisis," Cook told ABC's Diane Sawyer. "It's of that proportion — a crisis."

Everyone knows, Apple is Unlike companies such as Google and Facebook, Apple's business isn't focused on advertising, and therefore it does not benefit from collecting data to improve ad targeting.

"You are not our product," he said. "Our products are iPhones and iPads. We treasure your data. We wanna help you keep it private and keep it safe." Tim Cook said 

Tim Cook cited the vast amount of personal information available online when explaining why costumers privacy has become such an important issue to address. "The people who track on the internet know a lot more about you than if somebody's looking in your window," he said. "A lot more."